BRAND POSITIONING, VERBAL IDENTITY, MESSAGING

PROK are leading innovator in conveyor equipment and services for mine sites and ports. Their specialist equipment ensures that materials make it from A to B as efficiently, safely, and smoothly as possible.

To scale their brand and gain traction with a bigger global clients, it became clear that PROK needed to strategically shift their brand to match their peerless products. The brand platform ‘Innovation at Work’ signalled a guiding idea that would transform their business from a mindset of selling parts and services, to one with an unwavering goal to engineer adaptive and brilliant technologies and solutions for their clients.