PROK
BRAND POSITIONING, VERBAL IDENTITY, MESSAGING
PROK are leading innovators in conveyor equipment and services for mine sites and ports. Their rollers and pulleys ensure that materials make it from A to B as efficiently, safely, and smoothly as possible.
Their new brand platform, ‘Innovation at Work’ signals a transformation of their business from selling parts and services, to one with an unwavering goal to engineer brilliant technologies and solutions for their clients.
Credits:
Agency: Juicebox
Creative Director: Adam Oliver
Copywriter: Louis Boys
Designer: Mike Boag
Strategist: Amy Burns
Account Director: Nathalie Galistan