INTEGRATED CAMPAIGN

In addition to being the peak body for the WA real estate industry, REIWA also operates the reiwa.com property search and agent finder site – offering local market intelligence and data you won’t find on the national apps. I was briefed to create a new campaign to encourage homeowners to choose reiwa.com to find a REIWA accredited agent when selling, as well as highlight their current sponsorship of the Fremantle Dockers AFLW team.

The campaign idea was simple: you’d pick your agent like you’d pick a teammate. You’d want to know how they perform and what their stats are.

The campaign resulted in a 135% increase in traffic to their Agent Finder page.