Who, me?

So, you want to know about moi. Fantastic. First things first, it's pronounced 'Lewis', but I really don't mind 'Lou-ee'. It's just not 'Louise'. And don't get me started on the last name.

Secondly, and perhaps more importantly, I’m a freelance creative and copywriter. I come up with stories, tone of voice, brand platforms, campaigns, ideas, names, one-liners and hundred-liners that help brands stand out, connect with their audiences, and say their bit to the world. My approach is to shoot straight, keep it simple, and nail the strategy.

So, what now? Do we talk? Do you stalk me further? Or do you revel in a resplendent shower of confetti? Over to you, dear stranger.