Oversize Wise

PUBLIC AWARENESS CAMPAIGN

Encountering an oversize load out on WA’s vast regional and rural roads can be daunting even for experienced drivers. To keep people safe, Main Roads WA needed to clarify the distinct roles of Traffic Escort Wardens, Heavy Vehicle Pilots, and Transport Inspectors, and provide actionable road rules for drivers when they encounter them.

Oversize Wise is an educational campaign demystifying complex government transport guidelines and information to deliver simple, practical safety tips to drivers across WA.


Credits:

Agency: Block
Creative Director: Mark Braddock
Copywriter: Louis Boys
Art Director/Animation: Cameron Murray

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