Summerlin Audiology

Identity / Web

Bearing a slapdash logo penned free of charge 10 years ago by their ISP, Summerlin Audiology decided it was time to properly address their branding after changing their name from Iain Summerlin Audiology, shifting the focus of the business away from Iain as the sole audiologist.

The branding had to appeal with unadorned simplicity to their predominately elderly customers. A warm, welcoming aesthetic and straightforward usability was paramount to appealing to this audience.